New London listings mag stops print edition

New listings magazine Scout London has suspended production of its print edition following the news that Time Out’s will go free later this year.

Owners Scout Media launched the title in March with the creation of five editorial jobs, when it had an initial run of around 125,000 copies.

Today the company confirmed that it was ‘concentrating on its digital offering as we watch Time Out’s decisions and developments with interest”, adding: ‘The print edition is on hiatus whilst we review Time Out’s offering.

‘Time Out’s plans add credence to Scout London’s business model, but in terms of content and proposition, Scout London and Time Out are very different magazines. Scout London is positively populist about London’s social life, while Time Out defines itself as a ‘critical guide’.”

Time Out announced on 2 August that it would go free in autumn 2012 with a circulation of 300,000 copies.

Publication of Scout London was delayed for a month but the company said it has since produced 12 copies of the magazine.

In October 2009, London daily newspaper the Evening Standard went free taking is circulation from around 250,000 to 600,000 overnight.

No comments to display

Leave a Reply

Your email address will not be published. Required fields are marked *