New logo updates Family Circle

Family Circle has a new logo and has reintroduced a female cover star.

The changes form part of a relaunch aimed at boosting sales following a decline in the last ABCs.

The new logo echoes the original logo from the title’s launch issue in 1964. The pull-out-and-keep food section will be given more prominence by being flagged on the cover.

Family Circle editorial will continue to target modern women who may have family responsibilities and who are looking for practical solutions to their hectic schedules.

Editor Julie Barton-Breck led the revamp before the announcement of a job swap with Karen Livermore, editor of sister title Essentials. The move is due to take place next month.

Owner IPC is hoping the swap will reinvigorate the titles following the recent ABC results in which Family Circle fell 19.3 per cent period on period and Essentials fell 17.6 per cent.

Barton-Breck said the reintroduction of a cover model, and the drop in pictures and stand-out cover lines would reinforce its appeal with readers.

The title is due to celebrate its 40th birthday with its October issue which features a comparison between the life of the Family Circle reader today compared to 1964. It also includes a free ‘Love it! Lose it!’ diet booklet by nutrition expert Judith Wills – designed to help readers lose a stone in one month.

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