New Launch

A UK edition of Australian teen magazine Krash launched this week.

Produced by Deckchair Publishing and aimed at boys and girls aged 7 to 14, it will feature a mix of music, games, cars, cartoons and films. Deckchair Publishing was founded by Sean Howard, creator of Computer Publications and Oz-Email in Australia and John Motion, former chief executive of Pacific Publications/Attic Futura.

It follows the launch of Sorted, aimed at 11 to 16-year-olds which hit news-stands last week and aims to crack the teenage boys market without reverting to lads’ mag content.

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