The National Trust has launched its new look member magazine as part
of a drive which eventually aims to see the title sold on newsstands.
The publication, which reaches 1.7m according to the latest ABCs, has
had a redesign which retains its traditional emphasis on key aspects of
the Trust's work while introducing lifestyle articles designed to
appeal to the wider readership interested in issues like organic food,
gardening and interior design.
Editor Sue Herdman said: "The new
magazine wouldn't look out of place against the top lifestyle magazines
available on the shelves today and that's exactly where I'd like to see
it. The magazine reflects what the National Trust is about today, not
just curatorial or concerned with the rarefied; it's about a national
treasure that offers something for everyone."