Mail Online hits 56m web users and has only BBC to beat

Mail Online continued to expand its lead on the other UK national newspaper websites in January, leaping up 56 per cent year on year to a new global monthly total of 56 million browsers a month – according to ABCe.

This follows a print circulation figure for January which was also up year on year, by 0.77 per cent to an average of 2,136,568 copies a day.

It is now well ahead of second-placed Guardian.co.uk and third placed Telegraph.co.uk.

Mail Online has now been the top UK national newspaper website for more than a year and looks uncatchable at present.

The BBC is believed to reach around 60m unique browsers a month with its journalism websites (according to industry estimates, it is not audited by ABCe) – so the Mail must now be getting close to overtaking that total.

UK national newspaper website traffic for January 2011 – source ABCe

Name of title: daily browsers; monthly browsers; change in monthly total year on year

  • MailOnline : 3,187,658 ; 56,016,340 ; up 56.1 per cent
  • guardian.co.uk : 2,302,300 ; 39,586,711 ; up 10.1 per cent
  • Telegraph : 1,716,359 ; 32,680,855 ; up 0.7 per cent
  • Mirror Group Digital : 602,685 ; 12,896,957 ; up 20.9 per cent
  • The Independent : 560,686 ; 12,070,535 ; up 24.2 per cent
  • Metro : 238,240 ; 5,848,802

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