View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
October 30, 2003updated 17 May 2007 11:30am

MACKENZIE RENEWS ATTACK ON RAJAR

By Press Gazette

The war of words between Wireless Group chief executive Kelvin MacKenzie, pictured, and Rajar has continued after the radio audience research body gave the company’s talkSPORT station a reach of 1.9 million.

MacKenzie has consistently claimed the way Rajar compiles its figures is out of date and has described it as “a pen and paper” diary system. He uses alternative survey data.

MacKenzie fumed: “With technology – remember the stuff that Bill Gates brought us – talkSPORT remains the No1 commercial radio station in the country with 6.2 million listeners, despite the fact that this was the first summer in three years without any football.

“Under the pen and paper diary system, talkSPORT is the bottom national station, credited with fewer than two million listeners. I hate the Rajar system. It’s costing me millions; it’s plain wrong and in the near future it will be declared illegal.”

Rajar has begun a second stage of testing electronic meters as a way of measuring radio audiences.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network