London's LBC radio to expand via DAB

Award winning London radio station LBC is to  broadcast to the regions by venturing onto the DAB digital network.

The station, which won the breakfast show and live event awards at this year's Sony Radio Awards, will broadcast to a potential 17m listeners nationwide.

Managing Director of LBC 97.3 FM, David Lloyd, said: "We've always had an impressive response to the personalities on LBC programmes from outside London, so it's perfect to be able to deliver our distinctive 24 hour conversation more readily now to so many new regions on DAB."

LBC's programmes which are currently heard in London on FM, and DAB digital radio, will also be broadcast on DAB to the North West, West Midlands, Yorkshire, the North East, South Wales and the West, from the beginning of September.

Lloyd said that the regional service will simulcast the range of entertainment programmes from the London service, including presenters such as Nick Ferrari and Iain Lee but will be tailored with regional news and information.

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