London Weekly 'on course for 5 Feb launch'

The London Weekly, the mysterious new weekly freesheet set to launch in London, will hit the streets on 5 February it has said.

Global Publishing Group has previously claimed in a media pack that it will distribute 250,000 copies of the title in London on Fridays and Saturdays.

But despite naming 50 editorial staff on its website, London Weekly does not give any office address or editorial contact numbers. Content on the online version of the paper has been updated sporadically in recent weeks.

The telephone number provided for advertising enquiries was not in operation when Press Gazette tried to make contact this morning nor has the company responded to a series of emails asking for comment.

However, marketing manager Paul Morris has told The Guardian in an email: “We are all very excited and looking forward to the launch of the London Weekly on 5 February 2010. We successfully launched the website … as planned on 20 December and are looking forward to the paper on 5 February all on schedule.”

The London Weekly describes itself online as a newspaper which “bridges the gap between traditional newspapers, Sunday tabloids and dailies”.

It has also signalled its intention to launch media industry focused awards this summer, with categories for: media agency of the year, PR Agency of the year, best ad campaign, best entrepreneur, young entrepreneur of the year, interactive agency of the year, advertising agency of the year, best new media agency and the one to watch award.

In addition, it has plans for a consumer awards event with prizes such as best mobile phone, best mobile network and best London attraction.

Among the 50 or so editorial contributors named on the staff are: editor of lifestyle and entertainment Gary Smith; managing editor Roising Robertson and managing editor of thelondonweekly.co.uk Dominic Gardener.

Global Publishing Group’s editor-in-chief is named as Agnes A Theresa and joint partners are named as: David Donnovan, Howard Adams, Tony Woodcock, Geoffrey Wright and Graham Vines.

In its “about us” section The London Weekly says: “The least interrupted and most receptive time of the week is Friday and Saturday. The London Weekly readers will have to focus on everyday work schedules and a weekly newspaper that covers the best of the week, a guide to the best places and things to do in the weekend and more is just what is needed to get you phased [sic] through the start of an exciting weekend before you go into town for a spot of shopping. The London Weekly will be an entertainment, politics, music, sports and lifestyle newspaper.”

And it says it plans to expand with three new titles by 2012: Manchester Weekly, Liverpool Weekly and Birmingham Weekly.

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