Associated Newspapers' new free daily newspaper London Lite is hitting the streets of the capital today for a test run.
A few thousand copies of the new paper are being handed out at lunchtime in London transport zone one to test distribution and production. It is not expected to be the final version of the title editorially.
Associated is still on course to launch its free paper fully next Wednesday – ahead of News International which claims its free daily, thelondonpaper, is going to launch the following Monday.
Both papers are to have a print run of 400,000 and editorial staffs of around 40 producing unique content. They are also both expected to be 48 pages and aimed at young professionals.
Associated claims that its title has been planned for three years – but it is widely seen as a reaction to News International's launch.
According to one Evening Standard source, London Lite editor Martin Clarke has been working on the project for seven weeks.
This compares to thelondonpaper editor Stefano Hatfield, who told Press Gazette that he has been on the project since last September.