Scotland-based business magazine Business Insider has changed its format as part of a revamp to celebrate its 20th anniversary.
The June issue features a new look and a switch to a bigger A4-size format in a bid to give it more presence on the newsstands.
Editor Alasdair Northrop said the revamp gives the magazine a more newsy, contemporary and cleaner look. He said the change in size would give it a weightier feel and help increase newsstand sales further.
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He added: “We also want to give the magazine a harder edge. Insider began life 20 years ago as a provocative, challenging read and two decades later we want to recapture that spirit.”
The title has introduced more lifestyle features and a series of Scottish innovations. Traditional features such as Scotland’s Top 500 companies and in-depth coverage of corporate dealmaking will continue to play a big part in the editorial.
Northrop has also signed up new columnists, including political journalist and former spin doctor Peter Macmahon and entrepreneur Ian Ritchie.
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The revamp was carried out by Business Insider designer Rhonda Jamieson and freelance Mike Gill, former designer on Business AM.
Business Insider celebrated its 20th birthday with a special issue in April.
The title was acquired by Trinity Mirror four years ago and has an estimated circulation of 18,000.
By Ruth Addicott
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