Picture agency Empics has developed new imaging technology which means pictures of major sporting events can be sent direct to mobile phones within seconds.
The technology, called New Media Stills Production (NMSP), was tested at Sandown Park Racecourse using five photographers to take pictures of the horse racing action.
It lets racing fans check their fancied horses in the parade ring before the start as well as viewing how well they did in the race via their mobiles.
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Pictures reached online customers within 20 seconds using NMSP, which was also tested earlier this year at Manchester United’s Old Trafford ground, at the 132nd British Open golf tournament at Royal St George’s, and during cricket’s Twenty20 Cup matches.
Empics chief executive Phil O’Brien, pictured, said the company was interested in doing partnership deals to supply the service to a range of sports.
Of the race meeting trial he said: “We see this technology as being of great value to race fans and the racing industry in general and hope to cover more meetings by the end of the year. Applying our technology to racing means that for the first time, fans can see the horses before the start wherever they are without relying on television coverage.”
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