I'm a Celebrity... coverage helps boost Mail Online to best ever month with 197m browsers


Mail Online hit a new traffic record of averaging 12.5 million "unique browsers" per day in November according to ABC.

The website attraced some 197m unique browsers over the course of the month worldwide, according to ABC, with 61m of these in the UK. ABC counts different devices accessing the site, meaning the same individual may be counted multiple times logging on from their desktop, laptop and mobile phone.

The site's busiest day was 20 November when it attracted some 14.9m unique browsers. Two of the site's most-read stories of the last 30 days were published on 19 and 20 November and they were both about ITV programme I'm a Celebrity… (covering the fact that Gemma Collins and Craig Charles had left the programme).

Mail Online published some 1,600 articles on 20 November, although many of these were agency reports which appear to be loaded on to the site automatically.

The Mirror was the fastest growing national newspaper website in November, growing 120 per cent year on year to more than 4m unique browsers per day.

Website Avg daily browsers % change month on month % change year on year
MailOnline 12,532,567 3.82 20.47
theguardian.com 6,041,232 -3.11 28.9
Mirror Group Nationals 4,092,958 14.74 119.66
Telegraph 3,667,904 6.66 20.9
The Independent 2,227,291 -8.13 73.24
Trinity Mirror Regional Network 1,613,507 13.63  
Metro 1,245,913 0.14 42.27
express.co.uk 728,236 -7.69  
Manchester Evening News 492,936 28.38  
dailystar.co.uk 465,299 -19.28  
Evening Standard 307,476 -3.51 58.1
Liverpool Echo 281,630 -3.2  
Wales Online 216,552 21.13  
Newcastle Chronicle 190,814    
Birmingham Mail 179,307    
Teesside Evening Gazette 72,013 2.08  
Huddersfield Daily Examiner 44,002 8.31  
Coventry Telegraph 43,946 4.65  
Daily Post (Wales) 40,916 7.96  
The Journal 14,246    

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