The International Herald Tribune and New York Times could merge their websites as part of a widespread reorganisation that will more closely integrate the two sister titles.
The moves come as part of major management shakeup revealed yesterday in a memo circulated yesterday and published by US media website MediaBistro.
“The IHT should become the international print edition of the NYT, whether it is formally branded that way or not,” the memo says.
According to a report in the IHT, executives also announced plans to create a “co-branded international homepage” that could be accessed via either IHT.com or NYTimes.com.
“We want to examine the potential to merge iht.com with nytimes.com,” IHT publisher Stephen Dunbar-Johnson reportedly said.
The Paris-based IHT was long run as a joint venture between the New York Times and its rival the Washington Post. The New York Times Company gained full control in 2003.
There have been several other moves that point to closer integration between the two titles. The IHT removed its traditional masthead logo and began describing itself as “the global edition of The New York Times.”
Last month, IHT editor Michael Oreskes resigned for a new role at the Associated Press. As an initial part of the integration effort, Martin Gottleib of the New York Times will move to Paris as with new title of “editor, global editon” until the end of the year. He will be replaced with a new “editor, global editions” reporting to New York Times editor Bill Keller and Dunbar-Johnson.