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October 31, 2008

Holy Moly relaunches with video

By Rachael

Celebrity gossip website Holy Moly! has relaunched to include video content and a weekly presenter-led show.

The new-look site also now features a photo gallery featuring content from Holy Moly paparazzi, and has retained popular sections including user-sharing Mole Hill.

The site is in partnership with video ad network Perform, which will provide display and video advertising.

The site was created in 2002, and claims to attract more than 700,000 unique users a month.

A spokesman said: ‘Video is very much the way forward for us and we were aware of the implications of updating the new site, ensuring our loyal users and the Holy Moly brands’ integrity were at the forefront of this process.”

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