Herald's £1m ad campaign

Glasgow-based daily, The Herald, has invested in a £1 million TV advertising campaign.

Newsquest-owned paper (circulation 79,610) claims the campaign is
“designed to give readers and non readers an emotional reason to
identify and engage with The Herald.”

Editor Mark Douglas-Home
said: “The campaign feels very different from normal TV advertising.
There are no gimmicks, no give-aways, just voices telling stories that
have been published.”

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