The Financial Times has become the latest main stream media organisation to diversify into online social networking.
It has launched a membership forum – costing £2,000 a year – for executives working in digital, new media, mobile and telecoms.
According to the FT, members of the media and technology forum will be able to search-for and contact fellow members, they will receive free passes to FT conferences and events, have access to exclusive networking events and get a premimum subscription to FT.com.
The FT says it is planning to launch similar groups in luxury and property sectors later this year.
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