Four months on Daily Mail clarifies front-page headline claiming Labour election win would cost every family £4,000 a year - Press Gazette

Four months on Daily Mail clarifies front-page headline claiming Labour election win would cost every family £4,000 a year

The Daily Mail has clarified a story claiming Labour would cost every British family £4,000 – five months after it appeared.

Rob Watkins complained to the Independent Press Standards Organisation over a front=page story headlined “Corbyn’s fantasy land” which appeared ahead of the last general electioon on 12 May.

The sub-headline of the article reported that the Labour Party manifesto launched before would “cost every family £4,000”.

The article stated that the pledges made in the manifesto would cost £93 billion pounds a year to implement, and reported that, based on the figures provided by the Labour party, this would cost families an average of £4,000 each.

The complainant said the sub-headline misleadingly suggested this £4,000 was a fixed cost for every household would have to pay if the Labour Party won the election.

The Daily Mail said that the sub-headline was to be read in conjunction with the article, which made clear that the £4,000 was a household average.

After mediation brokered by IPSO the Mail agreed to publish the following clarification on page two:

“The headline to an article on 12 May, based on a leaked draft of the Labour party’s election manifesto, said that Labour’s ‘class war manifesto would cost every family £4,000’.

“We are happy to clarify that, as the article stated, the £4,000 was an average figure and did not represent an estimate of the amount Labour was planning to raise in taxes from each family.”



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Author: Dominic Ponsford

Dominic Ponsford is the editor of Press Gazette


5 thoughts on “Four months on Daily Mail clarifies front-page headline claiming Labour election win would cost every family £4,000 a year”

  1. “9 things Theresa May finally told us in her big,
    Brexit transition speech in Florence

    Part 1 of comment

    My things on Tory Govt failing on.
    1 * 2-1/2 years into leaving still in WHY?
    2 * Ms May now asking for another two years on top,
    We should have left E.U.
    In “June 12.00 am clock midnight still in WHY?
    3 * Ms May your willing to pay up front with taxpayer,
    Money to Secure a “leaving deal WHY?
    (We should pay nothing upfront)
    4 * Nothing for Northern Ireland as a deal been done with D.U.P. already?
    5 * as over parties in Northern Ireland be informed,
    Of any deal if any, have “been made with D.U.P. party yes or no?
    6 * Is good-Friday agreement safe and sound still Ms May yes or no?
    7 * Will payment stop in 2019 when article 50 is signed off fully yes or no?
    8 * Can you Ms may tell “me why you are dangling a carrot in the face,
    Of E.U., country leaders WELL CAN YOU.

    Part 2 of comment

    9* the carrot is a big settlement payment of us taxpayer to make deals,
    If we are leaving E.U. NO! Deals should “be paid for FULL STOP!
    10 * so now we are looking at NOT! Leaving until another 2+years making,
    It five + years since we the voter- voted to leave E.U. so when will we ever leave Tory Govt?
    “I know you Ms MAY do not want to leave E.U. but that is Not your decision to make FULL STOP. We the resident + Citizens + Voter,
    Told Govt we wish to leave why is Tory Govt dragging its feet on us leaving, what will be the Tory Govt excuses when the extended 2+year are up?
    In addition, we are still in E.U. with No changes what so ever what,
    Rubbish will Tory Govt come up with then as you have already,
    Use up most of the possible reasons plus excuses already.

  2. UPDATE!
    For Tory Govt plus all IN–voters

    Well how about this for a plan of action by all you stay,
    IN E.U. voters
    This includes all party member in the H/O/Commons,
    Wanting to stay, in E.U.

    WHY do you lot not pay for all the running of E.U. personally,
    Out of your own pockets and get nothing in return?

    This has been going on for 40+years now us paying in U.K.
    And receiving for p***all only the interest of the money,
    We already paid the E.U.
    Like out of a five-pound note we £1.00 back
    They keep £4.00 to keep their country afloat at the,
    Expenses of us taxpayer in the U.K.

    So all you stay IN voters if you wish to chuck your money away,
    You may. Do so if you wish O.K.
    (You pay for them not “me)
    HOWEVER, you are not chucking “my Tax money away,
    Any more, “I paid into this country,
    To look after us here in U.K. not them in E.U.
    FACT are we had a vote IN vote lost.
    Leave vote won end of matter!
    Yesterday’ Ms May. You sold us leave voters out this could
    Cost Tory Govt power, in time.

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