As ever, the national newspaper circulation battle was a tough one in December with just five titles putting copies on to their headline ABC sale.
The paper putting on the most copies was the Mail on Sunday – going up 1.17 per cent to 2,241,752 average daily sales. Percentage wise the biggest riser year-on-year was The Observer – up 1.27 per cent to 435,852.
The biggest loser (excluding the Sunday Sport) was The Standard, down 18.1 per cent year-on-year and still feeling the tough effects of competing with two rival evening frees.
National newspaper ABC figures for December
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Daily Mirror: 1,540,917 – down 8.22 per cent year on year
Daily Record: 407,212 – down 7.17 per cent
Daily Star: 750,374 – down 3.74 per cent
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The Sun: 3,028,732 – down 2.92 per cent
Daily Express: 773,768 – down 3.33 per cent
Daily Mail: 2,311,057 – up 34 copies
Daily Telegraph: 899,493 – up 0.23 per cent
Financial Times: 437,720 – down 0.42 per cent
The Herald: 69,873 – down 5.99 per cent
The Guardian: 365,635 – down 3.96 per cent
The Independent: 238,756 – down 4.57 per cent
The Scotsman: 57,469 – down 9.16 per cen
The Times: 635,777 – down 3.87 per cent
Racing Post: 70,230 – down 3.79 per cent
Evening Standard: 263,095 – down 18.1 per cent
Daily Star Sunday: 354,809 – down 7.17 per cent
News of the World: 3,380,746 – down 3.66 per cent
Sunday Mail: 499,392 – down 5.95 per cent
Sunday Mirror: 1,322,720 – down 12.59 per cent
The People: 766,842 – down 13.47 per cent
Sunday Sport: 102,798 – down 26.3 per cent
Sunday Express: 759,495 – down 6.12 per cent
The Mail on Sunday: 2,241,752 – up 1.17 per cent
Independent on Sunday: 198,871 – down 9.21 per cent
The Observer: 435,852 – up 1.27 per cent
Scotland on Sunday: 68,632 – down 4.27 per cent
Sunday Herald: 52,844 – down 12.6 per cent
Sunday Telegraph: 643,592 – up 0.21 per cent
Sunday Times: 1,212,886 – down 7.64 per cent
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