View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
July 1, 2004updated 17 May 2007 11:30am

FHM celebrates 10 years with Emap

By Press Gazette

FHM has produced a special supplement to celebrate 10 years under Emap.

The August issue, out this week, features a 25-page supplement including a double-page spread with editorial content from the first issue.

Emap bought FHM, or For Him Magazine, as it was then known, from Tayvale in 1994 for £1m. Sales have since grown from 60,000 to more than 600,000.

Staff have also drawn up a list of FHM’s 10 “finest hours”, including the naked image of Gail Porter it projected onto the Houses of Parliament in 1999.

Other highlights include the bestselling July 1999 issue which sold more than 1m copies and the launch of FHM’s 100 sexiest women in 1995.

FHM has seen increased competition this year from the £8m launches of the two men’s weeklies Zoo and Nuts.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Both are aimed at a similar audience of 18 to 34-year-old men and there are reports of another rival in the pipeline, led by former Men’s Health editor Simon Geller at Bauer.

Zoo is already claimed to have hit its target of 150,000 while Nuts is said to be selling in excess of 200,000.

Industry insiders claim that sales have had a knock-on effect on the men’s monthlies including FHM, Loaded and Maxim, which have all seen growth slow over the last few years.

The full impact will be revealed in the second week of August when the next round of ABCs are released.

By Ruth Addicott

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network