Fairhead: 'Ambitious' BBC journalism needed to counter falling engagement with its news services - Press Gazette

Fairhead: 'Ambitious' BBC journalism needed to counter falling engagement with its news services

Outgoing BBC Trust chairwoman Rona Fairhead has called for the organisation’s journalism to be more “ambitious” following a drop in the number of Britons consuming its news output.

The trust disclosed in its final BBC performance report before it is replaced next month that since 2013 there had been a 4 per cent fall – from 79 per cent to 75 per cent – in the number of all adults using its news services across television, radio and online.

The drop was faster among younger adults, with 63 per cent of 16 to 34-year-olds now engaging with BBC news compared with 71 per cent four years ago.

Fairhead said in the report that the organisation must “explain the news, not just report it” at a time when “social media is exacerbating the risks of fake news”.

She said: “Although the BBC remains far ahead of all other news providers when UK audiences are asked to choose a single source they trust, nonetheless some performance scores for BBC News are falling.”

Fairhead added: “The BBC’s journalism must be ambitious in the seriousness and analysis of its reporting to ensure it continues to provide a distinctive, trusted offering to audiences.”

She also repeated her concerns that funding plans laid out in last year’s charter lacked transparency, and outlined challenges the corporation faced in becoming “better value for money”.

Fairhead said: “Although the framework of independence is sound, the new board will need to continue to protect the BBC’s position robustly in the face of future challenges.

“One area of particular note is the licence fee funding settlement.

“The process of the previous two settlements was unsatisfactory and the new charter provides some improvement on this, including requiring the Government to consult with the BBC on any future funding deal.

“However, what it does not yet do is provide any public transparency from the Government before those funding settlements are decided. To me, this remains a concern.”

Fairhead said the “need for reliable and impartial information to inform our democracy” was at the heart of the argument for a publicly-funded broadcaster.

She also called on the BBC to ensure it represented all sections of society across the UK, with a particular focus on reaching younger adults and those from a black, Asian and minority ethnic background (BAME).

Citing the BBC’s successes, Fairhead said the likes of David Attenborough-narrated Planet Earth II and record ratings in the final series of The Great British Bake Off give cause for “considerable confidence in its future performance”.

She praised Radio 4’s Today programme for its “authoritative and impartial reporting” during the fallout from the EU referendum and the election of Donald Trump as US President.

The report also highlighted a slowdown in growth of BBC’s online services and targets iPlayer as a possible cause for concern.

Nine years after it was launched, the service is used weekly by 13 per cent of adults, joint top with Netflix, and 21 per cent of 16 to 34-year-olds, second to Netflix.



Press Gazette's must-read weekly newsletter featuring interviews, data, insight and investigations.

Author: Dominic Ponsford

Dominic Ponsford is the editor of Press Gazette


4 thoughts on “Fairhead: 'Ambitious' BBC journalism needed to counter falling engagement with its news services”

  1. BBC’s poor presentation of news began circa 1980 when they put a woman (Gaynor Howles?) with a thick Welsh accent to read the World Service news. At the same moment Radio Moscow’s presenter spoke better and much clearer English. Listeners tuning-in on short wave instantly mistook Radio Moscow for the BBC.

    These days the news often begin one or two minutes late because of programme advertisements or unwanted news soundbites. Lots of waffle, refusal to present accurate facts, dumbed-down presentation, inclusion of none-news crap. Sport is not part, nor should it regularly be, of main news, neither is pseudo arts yet the BBC forces it down our throats.

    Consequently to get the real news, especially the items the BBC avoids covering, one has to turn to Al Jazeera English.

    Methinks some at the BBC must be under some unlawful influence (white powder?) because there seems no other reasons for the continuing denigration of what was once a great service.

    BBC continues to decline whilst the public get fleeced for an unjustified license fee. Why force the public to pay for rubbish?

  2. The BBC remains way too focussed on the pro EU agenda.
    Check Breitbart and follow their stories back to their origins in local papers ( using Google Translate) and one can readily see the cold dead hand of the Labour supporting Guardian readers at the BBC.

1 2

Comments are closed.