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Every national loses print sales in March

Every national newspaper lost print circulation year on year in March, figures released today by ABC reveal.

Growth of The Independent’s new cut-price stablemate ‘i’ seems to have levelled off. It saw a slight month-on-month drop from 175,714 to 171,415 sales a day.

The worst performer in a particularly tough month for print sales was the Glasgow-based Sunday Herald which fell 27.5 per cent year on year to 31,123 sales a week. Amid staff cutbacks it relaunched as a news magazine in January.

National newspaper print circulations for March 2011

(Figures are average circ, percentage change year on year)

National dailies

Daily Mirror 1,155,895 , -7.31

Daily Record 312,655 , -6.21

Daily Star : 699,216 , -15.45

The Sun : 2,817,857 , -6.24

Daily Express : 620,616 , -7.13

Daily Mail : 2,039,731 , -2.05

The Daily Telegraph : 626,416 , -8.78

Financial Times : 381,658 , -4.89

The Herald : 50,621 , -8.92

The Guardian : 261,116 , -7.75

i : 171,415 , n/a

The Independent : 181,934 , -1.20

The Scotsman : 41,806 , -8.16

The Times : 446,109 , -11.21

Racing Post : 61,588 , -9.87

National Sundays

Daily Star Sunday : 293,489 , -14.14

News of the World : 2,664,363 , -8.27

Sunday Mail : 365,923 , -8.29

Sunday Mirror : 1,063,096 , -7.34

The People : 477,815 , -10.21

Sunday Express : 533,192 , -6.46

Sunday Post : 312,188 , -7.38

The Mail on Sunday : 1,888,040 , -3.31

Independent on Sunday : 153,183 , -0.71

The Observer : 296,023 , -10.70

Scotland on Sunday : 56,466 , -3.57

Sunday Herald : 31,123 , -27.51

The Sunday Telegraph : 481,941 , -5.46

The Sunday Times : 1,031,727 , -7.19

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