European media will be hit this year, says ad chief


Advertising revenues will slow down in the European media this year and the US next year, according to the chief executive of the world’s largest advertising group, WPP.

Sir Martin Sorrell described parts of the group’s European business as “pretty awful”, according to the Independent.

“The bad news about the UK is that it is low growth,” he said. “The good news is also that it is low growth, so nobody’s got any great expectations.”

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