Dublin launch

Dublin Daily, a new mid-market tabloid, launched on Tuesday, writes Des Cryan.

Editor Liam Hayes trumpeted in the first edition that Dublin is “no longer the only European capital without its own dedicated paper”.

The 64-page paper is priced at one euro and the first copy was presented to Irish prime minister Bertie Ahern.

It will be “broadsheet in tone” said deputy editor, Douglas Dalby and is targeting readers in the 18-35 age group.

The company behind the title, Dublin Daily News Ltd, believes that young readers, particularly women, are poorly served by existing titles.

Seventy thousand copies of the Dublin Daily were printed on the day of its launch.

The paper’s target circulation in its first year is 25,000 copies daily. It will be published Monday to Friday.

The British company Archant is the main shareholder. Others include the Connacht Tribune newspaper, based in the west of Ireland and an entrepreneur Pascal Taggart, while 30 per cent of the company is owned by management and staff.

Des Cryan

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