Digital focus for Guardian's Olympic efforts - Press Gazette

Digital focus for Guardian's Olympic efforts

The Guardian is promising a number of digital innovations this week to make the most of the upcoming Olympics.

In accordance with its digital-first strategy, Guardian News and Media has created a number of interactive features to supplement the 60 journalists who will be covering the Games “on the ground”.

These include ‘Could you be a medallist?’, an interactive feature which enables readers to compare their sporting achievements with those of top athletes. GNM is also launching Second Screen – a desktop and iPad dashboard, displaying all of the website’s content as well as key facts, figures, Twitter messages and photos.

The title’s London 2012 experts’ network will provide insight from 100 different sporting experts around the world, including former Olympians, via and Twitter.

Guest bloggers signed up by The Guardian include Bradley Wiggins, who last week won the Tour de France, and a number of other Olympic medal contenders.

He said: “I’m proud to be associated with the Guardian’s Olympic coverage, and look forward immensely to the Games.”

Paul Johnson, deputy editor at Guardian News and Media, said: ‘The exciting range of digital initiatives we will be unveiling in the coming days is testament to the innovation and creativity here at GNM.”

The newspaper will also be introducing a Second Screen experience – a desktop and iPad dashboard, displaying all of the website’s content, designed to be used alongside watching the Games – as well as a stream of live blogs and print supplements.