Dennis expands into India

Dennis Publishing has announced its second global expansion in a week with the news that it is expanding into India.

The publisher, which announced earlier this week that it was launching an edition of news digest The Week in Australia, has set up joint venture with Media Transasia India and promises the launch of new magazines into the Indian market in the next six months.

The new venture, Dennis Media Transasia India, has already added established Indian music magazine Blender to the joint venture.

It will also be looking at launching digital-only brands following on from the success of Dennis’ digital men’s magazine, Monkey.

Dennis, which also publishes Maxim and Men’s Fitness, said it plans to become the largest men’s publisher in India, and will be introducing international licenses of Dennis titles in the Indian men’s market.

Maxim already has an Indian edition, Media Transasia India launching it in 2005 under a licence agreement with Dennis Publishing.

James Tye, chief executive of Dennis Publishing, said: ‘India is the most dynamic media market in the world and is an obvious choice for our global and digital expansion. I am also delighted with our choice of partner – we are both privately owned companies and we share the same philosophy of serving our customers with innovative and outstanding editorial, in print, online and on mobile.”

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