Dennis ABCe figures show growth in digital-only magazines

Dennis Publishing’s newest digital magazines, iGizmo and iMotor, both attract more than 100,000 readers per issue, according to the latest ABCe figures.

Dennis’s debut digital title Monkey, which launched in 2006, has an average of 283,541 readers a week according to figures for September 2008 – its fourth successive rise since launch.

Technology title iGizmo, which launched in February this year, has 101,785 readers an issue, according to figures collected for July this year. iGizmo was the first publication from Dennis’ ten-strong new product development team which was created in September 2007 and is headed by the managing director of Dennis’s lifestyle division Bruce Sandell.

The NPD team’s second title, iMotor, recorded an average of 108,622 readers per fortnight, according to figures for September 2008. The title launched in July this year, and is edited by former news and features editor of Auto Express Mat Watson.

Sandell said that these figures prove that digital magazines are here to stay.

He said: ‘We now have over 1.4 million readers opening, engaging with and enjoying our digital magazines. Our readers are also spending over half an hour immersed in each issue which makes the environment a very different proposition to websites, where the audience is far more likely to dip in and out.

‘These audits prove that the digital magazine sector is a viable, growing and successful business model. In addition, these titles are really delivering for our advertisers and in the last six months we have welcomed many new brands to the titles including PC World, Mercedes and Volvo.’

All Dennis Publishing’s digital magazines are free.

They are sent out via email and use page-turning technology to recreate a magazine experience for the reader. They also include multimedia content.

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