The Chorley and Leyland Guardian has launched a campaign to raise money for cancer charities – just as the first phase of a previous initiative comes to an end.
The latest campaign is called Mary's Prayer after Chorley mayor Mary Wilson, who has revealed to the paper that she has developed cancer for the third time.
The Guardian has raised nearly £7,000 in the six weeks since the launch of the campaign. The money will be split between four cancer charities.
Meanwhile, the paper's "Save Our Magpies" campaign has raised nearly £17,000 for the cash-strapped Chorley Football Club, which means it is one of the best-supported teams in its division – despite finishing second from bottom in the league.
"One of the club's longest-serving fans said of the Save our Magpies campaign, ‘it is the single reason we're still afloat' and that means a lot because we're making a difference," said editor Chris Maguire.
Maguire is no stranger to successful campaigns. While working at the Bristol Evening Post he was responsible for three initiatives that won the Newspaper Society campaign of the year, one of which also scooped the Press Gazette accolade for campaign of the year.