Caspian beats rivals to financial mag deal

Caspian Publishing has won a major contract to publish two magazines for the Chartered Institute of Management Accountants and had its contract with the Confederation of British Industry extended.

By February Caspian will have merged the monthly titles Financial Management and the student equivalent, Insider, previously published inhouse by the Institute, making the new magazine the biggest distribution title in its portfolio, at 150,000 copies.

The merged title, which will keep the name Financial Management, will be relaunched to reflect the growing importance of its target readership – management accountants.

The five members of staff and editor of six years Ruth Prickett will move to the new location and Caspian has said there will be no job losses as a result of the merger.

Matthew Rock, communications director and group editor at Caspian, told Press Gazette: “We want the new Financial Management to be a seriously useful and interactive magazine which is practical, informative and insightful.”

Caspian beat off rival bids from Lexis Nexis and the Institute’s internal team to win the contract.

Nadia Manuelli, head of communications at the Institute, added: “We were attracted by the suitability and synergy that Caspian has and the experience it has of B2B magazines.”

The title will undergo a change in size from A4 to a squarer format and there will be an increase in pagination to 68 pages. In addition the cover will have a matt finish and a heavier paper stock will be used. There are also plans to commission more photographs and additional illustrations.

Caspian has also won the extension of its contract to publish the CBI’s magazine, Business Voice, for a further five years.

By Sarah Lagan

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