View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
March 2, 2009

Can papers boost circulation by charging online?

By owenamos

The only regional newspaper in the UK to increase its paid-for circulation in the second half of 2008 is also one of the few to charge for online content.

The Irish News, based in Northern Ireland, saw its circulation rise 0.1 per cent to 47,819.

But stories on its website – irishnews.com – are mainly for subscribers only, who pay a £65 annual subscription.

Noel Doran, editor, told the Independent on Sunday: ‘If you’re in an area where there is online advertising, you can afford to do that [give away content].

“But in Northern Ireland it is very, very hard to find – online ad revenue simply does not exist here. So we charge a £65 annual subscription.

‘We don’t have a huge number of subscribers, but the revenue certainly helps. I’m happy we have a reasonable website, but we can’t compare with any of the London nationals.”

The News is owned by one family, the Fitzpatricks, who bought it in the early 1980s.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

It moved from broadsheet to Berliner in 2000, five years before The Guardian, and became tabloid in 2005.

Topics in this article :

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network