Long-established Scottish broadsheet the Dunfermline Press has launched a tabloid sister title to woo younger readers.
Dunfermline City Life came out for the first time on Tuesday priced 20p and is aiming to reach half the area’s estimated 30,000 15 to 44-year-olds.
Company marketing manager Peter McClurg said: “The Dunfermline Press is very much an established newspaper and we really felt we had to give the audience something earlier in the week. We feel the Tuesday newspaper will meet the needs of younger people.
It will be much more vibrant and colourful – more like a redtop Daily Record or Sun scenario.”
As well as local news, the new title will include a what’s on guide, entertainment news, a weekend sports section and seven-day TV listings.
Dunfermline Press has been published since 1859 and comes out on a Thursday. It has a circulation of 22,085. The Press is part of a group which includes 16 weeklies, one evening and four free newspapers in Scotland as well as the Berkshire & Buckingham-shire Observer Group and the Celtic News Group.
By Dominic Ponsford