H Bauer has announced a new editor for weekly women’s title, Bella. Julia Davis, a former deputy editor of OK! magazine, has taken up the post after editor Jane Marsden left abruptly last Friday.
Davis has most recently been working at Emap and Hachette Filipacchi on title development.
Bauer managing director David Goodchild said: ‘We are delighted that Julia is joining Bella and are extremely excited about the ideas and experience that she will bring to the magazine.”
The title had a dramatic redesign in March last year, increasing its celebrity and fashion content in an attempt to drive more sales and attract new readers. Although keeping its core of real life, the title moved towards a younger readership, putting celebrities such as Sienna Miller on the cover.
The effects of the revamp are yet to be seen in its circulation, which fell 25.4 per cent year on year to 247,390 for the first half of 2007.
Speaking at the time of the revamp, Bella publishing director Louise Newton said: ‘It is widely accepted now that celebrity and fashion is the common currency for women’s weeklies.
“After much research, we’ve found that Bella readers want to see more celebrity and fashion. We’re giving our loyal readers what they want.”