BBC Southern Counties Radio is being rebranded as BBC Surrey and BBC Sussex.
The BBC said the decision to use two different names in the two counties served by the station is part of its efforts to reflect the different needs of the counties, and is also in keeping with the rebranding of the whole of BBC Local Radio.
Southern Counties Radio managing editor Nicci Holliday said: “Anyone familiar with the station’s history will know that BBC Sussex and BBC Surrey are not new names.
“However, unlike previous arrangements, the name change announced today acknowledges that both should be equal while recognising the counties’ individual personalities.”
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