Associated Northcliffe Digital, Associated Newspapers’ digital division, today announced a major restructuring that will hand control over newspaper websites handed back to their editors.
AND Integrated Media, the division that maintained the Mail Online and Metro web sties, will be scrapped as part of the restructuring.
In its place, a new Digital Services division will support newspaper companion sites, this will be headed by Karen Kemble-Diaz.
A second new division, Digital Display and Commercial Partnerships will provide commericial services to the companion sites and the company’s other digital businesses. It will be headed by Andy Mitchell.
According to a statement released by the company, AN Digital‘s remit had always been to hand back responsibility for its newspaper companion site back to individual titles’ managing directors and editors. The company today said this had occured ahead of schedule.
Mark Milner, who had been managing directory of the disbanded division, has been promoted to managing director of AN Digital Specialist Divisions. In the newly created role, he will be responsible for the Associated’s standalone websites in the property, motors, dating and comparison shopping sectors.
AN Digital has also announced the appointment of Roland Bryan as director of strategy. Bryan will be responsible for the overall strategy for AN Digital.
Both Milner and Bryan will report to AN Digital managing director Andy Hart.
AN Digital says its sites, which include the Mail Online, Metro.co.uk and the thisis sites associated with Northcliffe regional newspapers, now reach a total of 8.5m visitors every month.