Archant launches website in Google-backed project to find sustainable local news model

Archant has launched its first experimental local news website as part of a multi-million pound partnership with Google to find a sustainable model for regional journalism.

The publisher, which owns more than 50 local UK news titles, including the Eastern Daily Press, said the site would test “different editorial approaches and business models” to make local news pay.

Local print newspaper sales are shrinking as people increasingly get their news online, with print advertising also impacted. However digital ads are failing to make up the losses.

Peterborough Matters (pictured) is the first of three news websites to launch as part of Project Neon, funded by Google’s Local Experiments Project, and went live today.

Its three-strong editorial team is made up of reporters John Baker, Shariqua Ahmed and Carly Beech.

All three have lived in Peterborough for years and have a “deep connection to the city”, something Archant said was important when putting the team together before Christmas last year.

The reporters have held meetings with residents at venues across the city in recent weeks ahead of the site’s launch today.

“We want to be visible, we want to get to the heart of our communities and we want our readers to know that they can find us in and around Peterborough – and we want to talk,” Archant said.

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Although the publisher admitted that with a small reporting team the site would not be able to cover “everything and anything”, it would be “covering the topics that matter most” to locals.

“Our purpose is simple, we want to tell the stories that have been overlooked, report on issues that matter to all corners of the city’s diverse communities and take a fresh look at the way in which we cover local news,” Archant said.

It said the website is an “experiment” that would “meld the best of our editorial minds with Google’s expertise in building engaging digital experiences and understanding user journeys”.

It has committed to sharing what it learns with the news industry.

Jim Albrecht, product management director at Google, added: “Quality local journalism strengthens communities, supports an informed citizenry, and provides clarity and context for local officials. So it is critically important that we find sustainable approaches to the local news business.”

He added: “By bringing Google’s funding and product support together with Archant’s editorial expertise, we hope to test and validate new business and product approaches that we can then scale across the industry to more broadly support the future of local news.”

Emily Hewett, Archant’s head of audience, said there had been a “positive response from people who live and work in the city” to the new site.

A second local news website is expected to launch in the coming weeks.



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10 thoughts on “Archant launches website in Google-backed project to find sustainable local news model”

  1. “Archant’s editorial expertise… new business and product approaches that we can then scale across the industry to more broadly support the future of local news.”
    Has Google not seen Archant’s increasingly dire print and online products? Presumably we can look forward to more restaurant news, not to mention stories along the lines of “Step inside Cromer’s new Changing Places toilet”. Hardly innovative.
    You have to hand it to Matt Kelly – he’s a dab hand at getting money out of Google for projects which are little more than Archant vanity affairs.

  2. I would have assumed Google would have taken a long in depth look at Archants banal online content which recently has included endless Slimming World PR pieces, repetitive ICYMI desperate click magnet old news run to death throughout the day and night and irrelevant grammatically incorrect posts often corrected by the public themselves to much ridicule before pushing the Google millions Archants way.
    As for the level of content posted on Archants other local paper social media sites full of hyperbole,text speak and emojis if that’s their idea of “..the best of our editorial minds” then heaven help the poor public in Peterborough, certainly having taken a first look at the Peterborough Matters website I honestly can’t see anything innovative and creative about it,it simply appears to be just another bland website offering nothing I couldn’t find on other competitors sites , but hey when it’s not your money you’re playing with and you’ve an opportunity to steamroller into a rivals territory you’ve absolutely nothing to lose.

    Nice work if you can get it!

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