Archant launches new weekly paper in Cambridge

Regional newspaper publisher Archant has launched a new weekly newspaper in Cambridge claiming it to be a “new generation newspaper”.

CambridgeFirst was launched in the city yesterday as Archant said the title would “point the way towards the future for local newspapers with its multi-platform and multiple routes to market approach”.

The paper intends to reach a new audience through paid-for sales; free pick-up and targeted hand-delivery at key locations in the city, Archant said, using new design methods and content to appeal to readers.

Meanwhile, Cambridge Evening News publisher Iliffe yesterday launched its own new free newspaper in the City: Cambridge Now, which it describes a “Metro-style publication”. It said: “The 64-page tabloid is designed particularly to capture the commuters and city workers and is described as a light, bright read with a lively mix of news, pictures and opinion, a comprehensive leisure guide, pages for business and jobs and a property section.”

Archant has recruited new editorial and advertising teams to run the paper, which will be based in the city with its other local titles, Agenda and Explorer magazines.

The new paper will initially be run by a team of three staff journalists with freelance contributors.

The new title will also publish web and mobile sites and run a personal delivery service for its readers, Archant said today. However, it would not reveal the circulation of the first print run of CambridgeFirst.

Adrian Jeakings, Archant chief executive, said: “We are a progressive community media company and this is our chance to put many of our innovative theories and ideas into practice in a location which, it is well-proven, welcomes such things.

“We believe this print, web and multiple routes to market approach for each strand of the brand is absolutely the way forward.”

More to follow…

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