April ABCs: All Sunday papers drop sales as only three dailes post gains

National newspaper circulation continued its slow decline in April with only three national newspapers putting on sales, according to ABC data released today.

The London Evening Standard, which was likely to have been helped by interest in its coverage of the London mayoral elections, posted the biggest increase by gaining 5.62 per cent year-on-year to an average sale of 281,187.

The Sun enjoyed its fourth consecutive monthly rise to 3.13 million, 2.77 per cent higher than 12 months ago, and the Daily Mail managed a 1.04 year-on-year rise to 2.32 million.

April was a bad month generally for the Sunday market, which dropped 3.91 per cent overall with none of the titles posting sales increases. The Sunday Express was the biggest loser with an 8.85 per cent year on year drop to 673,840. The Independent on Sunday was close behind with a 7.93 per cent loss year on year, down to an average of 225,403.

April was also difficult for the quality market, which was down 2.67 per cent year on year as a whole. The Guardian dropped by 4.24 per cent year on year to 351,031. The Daily Telegraph’s sales declined by just over three per cent year on year to an average of 871,598.

The Scottish press continues to suffer. Newsquest’s Glasgow-based Herald and Sunday Herald saw year-on-year circulation declines of 5.85 per cent and 12.63 per cent, respectively, the latter dropping below the 50,000 mark.

In its last circulation report before its relaunch, the Daily Sport sold an average of 95,060 compared to 97,199 in March.

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