Ad revenue drops 2.2% at Belfast Telegraph

Advertising revenue at the Belfast Telegraph fell 2.2 per cent in the first six months of 2010, its parent company said today.

Publishing its half-year financial results this morning, Independent News & Media revealed that it flagship newspaper had recorded a year-on-year fall in ad revenue.

‘The Belfast Telegraph Group’s advertising revenues declined by 2.2 per cent year-on-year with a mixed result by category,’INM said.

‘Whilst online, local and property saw growth year-on-year, recruitment and national advertising continued to decline, largely due to cyclical factors.”

The publishing company didn’t reveal any more specific details about ad revenue on the paper but said it would continue to reduce costs on the Belfast Telegraph through further outsourcing of editorial and finance back-office activities.

The Belfast Telegraph, one of the biggest selling dailies in Northern Ireland, had an average circulation of 67,353 during the first-half of the year – a fall of one per cent year-on-year, according to the latest figures from the Audit Bureau of Circulations.

Overall INM today reported year-on-year gains in revenue and operating profit across the group as it returned to pre-tax profit of £51.6m in the period after having made a pre-tax loss of £39.7m in the same period last year.

In the period group revenue was £538.2m – a year-on-year increase of 7.8 per cent – while overall operating profit was £85.5m up from a loss of £11.2m in the same period last year.

Operating profit after exceptional items were taken into consideration increased by 29.2 per cent year-on-year, the company said.

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