ABCe could deliver mobile phone user figures - Press Gazette

ABCe could deliver mobile phone user figures

ABCe, the digital division of the readership measurement service ABC, could soon be publishing web traffic figures from mobile phones.

According to its weekly newsletter the auditing body has been asked by the global mobile operators’ trade association GSMA to help create industry agreed standards.

The move comes after demand from advertisers, media owners and operators who want to grow mobile as an advertising medium.

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