View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Publishers
  2. Digital Journalism
September 23, 2010

ABCe: Another record-breaking month for Mail Online

By Oliver Luft

Mail Online remained the most visited national newspaper website in August – the eighth month in succession – as its lead at the top of the pile increased yet again.

Figures released today by the Audit Bureau of Circulations reveal that Daily Mail & General Trust‘s website drew an average of 2,552,511 daily browsers last month.

The website’s audience increased 2.31 per cent from the 2,494,916 that visited the site on average each day in July and was up 51.33 per cent yeay on year.

Mail Online has been the most popular national newspaper website since monthly web traffic figures provided by the ABC changed in January to emphasise daily browser averages. The previous system focused on total monthly unique users.

In addition to having the highest number of daily users, Mail Online drew a new record total number of global browsers across the month with 45.5m.

It was one of four national newspaper websites to increase its number of average daily visitors month on month in August.

The website of The Guardian remained in second place as it drew an average of 1,941,540 browsers each day last month, an increase of 0.41 per cent month-on-month but still up 30.14 per cent year on year.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

The Daily Telegraph’s website was also up on July (by 3.56 per cent) as it drew an average of 1,681,152 visitors each day last month. It was up 31.84 per cent year-on-year.

The website of the Independent drew 490, 499 daily browsers last month, up 3.94 per cent on its July figure and up 34.04 per cent on its daily average in August, 2009.

Mirror Group Digital was the only one to record a month-on-month fall in the number of average daily browsers visiting its websites last month to 499,645 – a drop of 2.78 per cent from July but up 13.12 per cent year on year.

News International‘s websites for The Times and The Sun dropped out of the monthly web audit in May in preparation for the move to paid-for online access which was implemented in July.

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network