ABCe: Another record-breaking month for Mail Online

Mail Online remained the most visited national newspaper website in August – the eighth month in succession – as its lead at the top of the pile increased yet again.

Figures released today by the Audit Bureau of Circulations reveal that Daily Mail & General Trust‘s website drew an average of 2,552,511 daily browsers last month.

The website’s audience increased 2.31 per cent from the 2,494,916 that visited the site on average each day in July and was up 51.33 per cent yeay on year.

Mail Online has been the most popular national newspaper website since monthly web traffic figures provided by the ABC changed in January to emphasise daily browser averages. The previous system focused on total monthly unique users.

In addition to having the highest number of daily users, Mail Online drew a new record total number of global browsers across the month with 45.5m.

It was one of four national newspaper websites to increase its number of average daily visitors month on month in August.

The website of The Guardian remained in second place as it drew an average of 1,941,540 browsers each day last month, an increase of 0.41 per cent month-on-month but still up 30.14 per cent year on year.

The Daily Telegraph’s website was also up on July (by 3.56 per cent) as it drew an average of 1,681,152 visitors each day last month. It was up 31.84 per cent year-on-year.

The website of the Independent drew 490, 499 daily browsers last month, up 3.94 per cent on its July figure and up 34.04 per cent on its daily average in August, 2009.

Mirror Group Digital was the only one to record a month-on-month fall in the number of average daily browsers visiting its websites last month to 499,645 – a drop of 2.78 per cent from July but up 13.12 per cent year on year.

News International‘s websites for The Times and The Sun dropped out of the monthly web audit in May in preparation for the move to paid-for online access which was implemented in July.

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