Who says the regional press has lost its pioneering spirit? First was newspaper bingo, copied in the Eighties by the nationals.
Then there was the News Shopper’s Shop-A-Yob, picked up by The Sun. Now the same south east London paper has combined the two – Yes, it’s Shop-A-Yob Bingo.
It may sound like a Private Eye spoof, and the broadsheet commentators will doubtless sniff, but if it has results like its predecessor – a campaign which reduced bus vandalism by up to 80 per cent – then where’s the harm in that?