37.9 per cent growth in ad spend predicted


Advertising expenditure in the UK could grow by as much as 37.9 per cent between now and 2019 acccording to the World Advertising Research Center’s Long Term Advertising Forecast.

It predicts a compound annual growth rate of between 1.2 per cent and 2.5 per cent. It predicts that a major recession will not hit the UK in the forecast period.

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