The new weekly version of the Birmingham Post hits newsstands for the first time this morning with a bumper 184-page edition.
The relaunched paper will focus on business and political news and analysis in the city and surrounding area. It will also feature a leisure pull-out, a property magazine, and a monthly commercial property supplement.
This morning’s £1 edition of the paper features a report on the controversial shake-up of Birmingham’s council-run marketing agency and the budget row between Birmingham airport and the regional development agency.
In addition, the paper has a new website, launched a daily email service and a printable e-zine edition that can also be downloaded to Kindle devices.
Marc Reeves, Birmingham Post editor, said: “Anyone who thought moving to a weekly format would make life a more relaxed affair would have been sorely mistaken this week.
“We have three main story upload ‘editions’ to the website through the day, and the last job at night is to prepare the next day’s e-zine service. We take that as seriously as ever we did the daily print edition of the Post, because for many readers, this is a way they can get their daily Birmingham Post fix.
“We’ve been signing up subscribers to the new service in their hundreds every day, and our marketing campaign has gone to the inboxes of more than 250,000 people this week. The early response has been overwhelmingly positive
“The breaking news service will be sent to 15,000 subscribers every day who will have the opportunity to read it online, print it out or download it to their Kindle e-book – surely a first for the regional press.”
Publishers Trinity Mirror took the decision to convert the Post from a weekday morning paper into a weekly after a full-scale review of its business in Birmingham aimed at plugging anticipated losses of £6m next year.