View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
March 18, 2011

Want to be a journalist? You need passion, empathy and endless curiosity

In the fourteen years I have been a headhunter, I have been lucky to have worked across an astonishing range of titles and products: from Horse & Hound to The Financial Times, from heat to AOL.

Martin Tripp Associates has recruited journalists for Reuters in Russia, Euromoney in the US, and, toughest of all, Saga in Folkestone. Bella, Men’s Health, The Jewish Chronicle; all boast current editors recruited by us.

In previous columns, I have talked at length about the skills you need to develop your careers, and given tips on how to get through interviews.

But I don’t think that I have touched on the real values that make a successful journalist: passion, endless intellectual curiosity, and the empathy that leads to a deep understanding of your audience.

It is, in fact, impossible to take one of these three away. Intellectual understanding and audience knowledge amount to nothing if you can’t develop a passion for the subject. And while passion and reader familiarity will carry you a little way, without the desire to continually reassess the product and demand better of yourself, you will soon run out of steam.

But there is often a feeling that you have to be your audience. Certainly, with Morgan Rees at Men’s Health, this has been enormously important: Morgan, who enjoyed 16 consecutive ABC rises, is a great magazine editor who worked on Maxim and GQ. But he was also a serious athlete and keen kick-boxer, which helps (and makes for quiet editorial meetings).

On the other hand, Gill Hudson – now editor of Reader’s Digest – was the launch editor of Maxim. Quietly spoken, intensely smart, family-man Phil Hilton launched Nuts. John Dale is far from the target audience of Take-a-Break. Examples abound throughout newspapers, magazines and broadcasting.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

So how do these people keep hitting the right notes for audiences apparently alien to them? This is where intellectual curiosity and audience knowledge feed the passion: understand your reader, and you will not patronise them; understand what they care about, and you will deliver content that matters. And if you are passionate in reflecting their world views, you will succeed.

Most people, when they first dream about being a journalist, imagine that they will be war correspondents, sports writers, or newsreaders. Of course, most become sub editors, or write about grain milling, or work on titles that they would never have chosen to read before. The skill of the trade is finding the same passion, curiosity, and empathy in every role.

Martin Tripp is managing director of Martin Tripp Associates, one of the UK’s leading headhunting firms for journalism jobs. He writes a regular column for Press Gazette magazine.

Topics in this article : , ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network