VNU has unveiled a plan to build a dedicated in-house studio and theatre to add audio and video content to its stable of B2B publications.
The company claims it is the first B2B print publisher in Europe to invest in an internet TV service, VNU On Air, which will allow the company to produce vidcasts, podcasts, news broadcasts, seminars, conference reports, and video product reviews.
The studio complex at VNU's Soho offices, which cost "a significant six figure sum", includes four studios and a theatre space to stage events for later broadcast.
The Dutch company's 20 on and offline brands in the UK include The Inquirer, vnunet.com, Computing, IT Week, Accountancy Age, Computeractive and CRN.
The publisher said its work on video on audio events in the last two years drove investment in the facilities, which are part of an ambition "to exploit every media platform".
Ruud Bakker, CEO of VNU Business Media Europe said: "VNU On Air represents the first time a European B2B print publisher has launched audio and video services with dedicated in-house studio and theatre facilities to create a total media solution.
"The move will enable the company to take advantage of innovations such as vod-, pod- and webcasting, and increase the value it provides to both its information subscribers and its advertising partners."