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August 4, 2011

Video: AOL launches daily personalised iPad magazine

By Michelle Alexander

AOL launched its daily Editions magazine Ipad app in the US yesterday and revealed that it has plans to launch a UK version at some point in the last quarter of this year.

Described as “the magazine that reads you”, it claims to learn readers’ interests by selecting articles based on keywords they select as they read.

Content is taken from AOL-run websites including Huffington Post, Moviefone, Patch, Engadget and Stylelist. AOL also syndicates content to Editions from sources such as the New York Times, Wall Street Journal and Tree Hugger.

The app is free to download from Apple and every morning readers can expect to receive a unique 30-40 page magazine.

The site is currently ad-free although AOL is said to be working on an advertising support model.

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