Television trade magazine Broadcast has shrunk to American A4 format, introduced a new masthead and upped its cover price by seven per cent.
The Emap title unveiled its redesign this morning – its second in as many years.
The weekly magazine now offers more analysis and commentary, which acting editor Emily Booth said was designed to keep up with the ‘fast-paced sector’the magazine represents.
In an email offering a free trial to new readers, the redesigned magazine is described as ‘more practical, stimulating, informative and useful”.
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The cover price has risen from £4.25 and £4.55.
Explaining the changes in a leader column in this week’s magazine, Emily Booth said: “As the industry changes, we’re always seeking to provide you with practical information to help you in your business.
“So our punchy design will offer you more analysis, commentary – and news you can use.
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“We’ve had great fun putting our new magazine together, and we hope you enjoy reading it.”
Broadcast unveiled its last redesign in May 2007 – shrinking from tabloid size to a format halfway between A4 and A3.
The pagination of last week’s issue was 32. The new A4 pagination this week is 40.
Broadcast has a current ABC circulation figure of 9,702 – of which 2,465 were newsstand sales.
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