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November 6, 2015updated 16 Nov 2015 9:51pm

The Times was only national title to grow print circulation in October

By Dominic Ponsford

The Times was the only national newspaper title to grow its circulation last month, albeit helped by a small increase in bulks.

The title sold an average of 394,240 copies per day, up 0.36 per cent year on year. This increase was helped by an increase in bulk copies, distributed for free, from 22,296 a year ago to 23,828 last month.

The Sun, in its first full month with Tony Gallagher in charge as editor, reduced its rate of decline and improve its market share versus the Daily Mirror. The Sun fell 8.7 per cent year on year versus the Daily Mirror’s fall of 10.7 per cent. The Sun topline figuire was also helped by an increase in bulk copies, from 2,038 in September to 15,068 last month.

The Sun on Sunday was also well ahead of its redtop rivals in terms of year on year decline. It fell 6.6 per cent versus the Sunday Mirror’s 12.5 per cent fall and The Sunday People’s 17 per cent drop.

Despite widespread price cutting to 20p during the week the Daily Star still fell year on year by 4 per cent to 432,043 per day.

National newspaper sales for October 2015, source ABC

Title Avg sale % change y/y Bulks
Daily Mirror 841,777 -10.12 45,000
Daily Record 182,416 -10.67 4,971
Daily Star 432,043 -4.14 363
The Sun 1,805,421 -8.74 15,068
Daily Express 411,225 -10.97
Daily Mail 1,593,712 -4.00 77,322
The Daily Telegraph 474,981 -4.71
Financial Times 209,134 -4.40 22,462
The Guardian 166,965 -6.80
i 274,639 -3.42 69,074
The Independent 56,507 -8.16 15,677
The Times 394,240 0.36 23,828
       
Daily Star – Sunday 270,919 -3.47
The Sun on Sunday 1,514,262 -6.58 15,883
Sunday Mail 201,760 -11.13 3,819
Sunday Mirror 800,865 -12.46 45,000
Sunday People 301,344 -17.16
The Mail on Sunday 1,406,607 -5.89 69,805
Sunday Express 361,821 -11.41
Sunday Post 185,828 -13.86
     
Independent on Sunday 97,186 -3.82 52,341
The Observer 188,987 -5.86
The Sunday Telegraph 362,012 -8.74
The Sunday Times 766,201 -4.67 14,438

 

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