London’s weekly listings mag Time Out is to go free later this year, it announced this moring
Time Out said that the new weekly title will launch in the Autumn of 2012 and ‘ focus on giving Londoners the highlights of London’s events and attractions”.
The publisher said: ‘It will carry the same mix of informative and entertaining editorial coverage of events in London, concentrating on film, music, theatre, art, shopping and food and drink.”
The free Time Out will have a circulation of 300,000 copies a week distributed at Underground and railway stations, venues, bars, cafes and shops.
Editor-in-chief Tim Arther said: ‘We will leap from 50,000 circulation, to over 300,000, taking Time Out’s unique editorial expertise to a huge new audience. We hope to inspire tens of thousands of Londoners to make the most of their Time Out.
Time Out has franchised editions in 36 other cities around the world. They will be unaffected by the move.
Time Out was founded in London in 1968 by Tony Elliott. In 2011 Oakley Capital took a 50 per cent stake in the title
Time Out’s last official ABC sales figure, for the second half of 2011, stood at 55,000 – of which 80 per cent were actively purchased (rather than bulk give-aways).
In 2006 circulation stood at 93,000, 77 per cent actively-purchased.
In October 2009, London daily newspaper the Evening Standard went free taking is circulation from around 250,000 to 600,000 overnight.