BBC Parenting has closed after 13 months due to disappointing sales – with the loss of eight editorial jobs.
Four of the staff have been offered jobs elsewhere at BBC Magazines but only two have accepted the positions.
The remaining two have found jobs elsewhere, including deputy editor Susannah Pearce who is moving to Redwood to edit its parenting launch Your Family, due out in March.
Launched last September, BBC Parenting had a print run of 100,000 but sales were too low to make it profitable.
The monthly claimed it was the only title in its sector aimed at parents of children from one to 12, rather than just those with babies.
The magazine covered fashion and celebrity parents as well as education, childcare, family relationships, gardening and food.
BBC Parenting editor, Susie Boone’s only comment on the closure was: “It’s a sad decision for all of us.
“But I’ve been privileged to work with a wonderful team, both editorially and on the advertising side.”
The BBC added: “Despite the marvellous efforts of a very talented team, it has suffered a succession of disappointing circulation figures which were not at a level to sustain profitability.”
Boone has worked for BBC Worldwide for eight years, joining as deputy editor of Top Of The Pops Magazine.
The last issue of BBC Parenting went out in November.
By Sarah Lagan