Thelondonpaper and London Lite have begun recycling newspapers discarded by the public in the area in a deal struck with Westminster City Council in August.
News International and Associated Newspaper, respective publishers of the free London titles, are sharing a £35,000 bill to provide Westminster with 70 newspaper recycling bins at 56 spots in the West End. The publishers will also be responsible for emptying and recycling of around 400 tonnes of newspapers per year.
The agreement was made after Westminster council, which covers a large part of central London, threatened to ban the newspapers from distributing in the area due to the large amount of waste being discarded.
News International will take responsibility for papers in Oxford Street and Charing Cross while Associated Newspapers will manage the waste in Leicester Square and Victoria Station. Westminster council will place the bins around the West End which will accompany some 146 council bins already supplied in the area.
John Leitch, Circulation Director of London Lite, said: “This new recycling initiative further reinforces our green credentials and our litter picker operation which has run since the launch.”
Ian Clark, managing director of thelondonpaper, added: “thelondonpaper is proud to be part of this initiative and to help our readers in Westminster recycle their newspaper. Over 400 bags of litter are already collected by our distributors and litter patrol teams every day in the capital. This is part of our ongoing efforts to minimise impact on the environment. thelondonpaper is printed on recycled paper and uses environmentally friendly ink that can be broken down without specialist recycling techniques. “